Increasing Market Awareness
Learn how to differentiate your brand to build tenant loyalty and retention
Differentiate Your Brand to Build Loyalty
Providing a great tenant experience allows CRE leaders to differentiate from the competition and build a brand that leads to tenant loyalty. As property owners and operators, you have several clearly defined goals to break through competition as you work to attract and retain tenants. Here’s how you can accomplish those goals.
Your Goal
How to Accomplish it
Your Goal + How to Accomplish It
Attract high-quality tenants
Focus on providing a great workplace and tenant experience. Provide the amenities employees want so you can help your tenants attract and retain their talent. All this fosters tenant satisfaction and loyalty.
Offer the best brand experience
Connect amenities! For example, activate your building or office community with industry-leading order-ahead, delivery, and convenience services. Or, address commuter pain points with an app that connects them to their preferred public transportation, micro-mobility, shuttle, and parking solutions. Give tenants an easy way to access gym waivers, hours and schedules, or obtain discounted health perks.
Drive premium leases
Increase your building’s desirability and brand recognition. When you provide a great workplace and tenant experience, you’ll grow loyalty. Loyalty leads to the ability to increase rent for current tenants. Brand recognition attracts new, high-quality tenants.
Foster community
Implement digital tools that allow tenants to engage with you and their colleagues all in one place. Look for tools that allow you to create content and event programming, and take advantage of out-of-the-box, pre-built tenant engagement programs. Enable users to communicate updates, share details on local events, or request services from other tenants through an easy-to-use mobile platform.
Bridging the Gap
Priority number one to building tenant loyalty is investing in the end user’s experience. As more and more companies turn to hybrid work as a solution for changing employee expectations, you need technology that bridges the gap between the physical office and the digital workplace. But you also need to support your tenants as they work through the major challenge of connecting employees. They are looking to CRE teams as partners to provide that in a way that is engaging and thoughtful.
Did you know?
You can extend your brand everywhere your tenants and guests use your app.
From logos and headers to preferred color schemes, the HqO app through Building Engines is customizable to match the unique look of your brand or property. This way, you can build a stronger and more lasting impression on your tenants.
